SIXTINE
STORIES
The Label is Juicy
JEWELLERY
MEXICO & EUROPE
2023-2024
The Label is Juicy is a handcrafted jewelry brand born between Finland and Mexico, where magic, symbolism, and artisanal craftsmanship come together. Designed and handmade in Mexico City using sterling silver, gold plating, and hand-painted glass eyes, each piece is created as a unique talisman, blending bold expression with timeless quality.
Campaigns Production
Photo & Video
sixtine collaborated with The Label is Juicy on a series of photo and video productions designed to reflect the brand’s universe. The first campaign, photographed by Kabir Hansen in Tulum, captured the effortless spirit of the Caribbean coast. The second, photographed by Lola Jallais Antonicelli in Mexico City’s Polanco district, introduced a more urban, vintage-inspired atmosphere, creating a visual dialogue between the brand’s playful mysticism and contemporary elegance.
Social MediaManagement
Beyond content creation, sixtine crafted a cohesive visual identity for The Label is Juicy across its social platforms. We designed aesthetic Instagram grids, developed content plans, and established a consistent visual language that reflected Jenni’s distinctive universe, ensuring every publication contributed to a refined and recognizable brand presence.
Emailing Campaigns
sixtine designed and developed templates and implemented email marketing campaigns for The Label is Juicy, executing cohesive newsletters aligned with the brand’s visual identity. These campaigns were dedicated to create a consistent rhythm of communication, leveraging existing visual assets to support storytelling, highlight jewelry, and maintain an engaged relationship with the brand’s audience.
